Thursday, December 1, 2011

Lingerie for Little Girls


About two weeks ago I saw this newscast about a Colorado children's clothing store called "Kids N Teen" that sold crotchless thong panties designed for young girls. While the offending items were removed after complaints, the store owner tried to defend their actions by saying that about 25% of their inventory is marketed to teenagers. Erin French, the woman who discovered the inappropriate underwear, says the thongs didn't fall into this 25%, as it was "sized to fit seven year old girls." What is perhaps the most disturbing fact of this story is that, according to French, "this is a baby store. This is a children's store. You have 2T sized items in your store and then there's thong panties." Why a store would try to market leopard-print thongs to seven year old girls is beyond me, but to make it  crotchless is absolutely abhorrent. This kind of item prematurely sexualizes young girls to a disgusting degree.
These thongs, though less disturbing than the previous example, were marketed to tween girls by K-Mart retailers. By placing the slogan "I [heart] Rich Boys" on sexy thongs, this underwear condones girls' use of their bodies to attract the men in their lives. And by specifying that girls' should use their sexuality to attract only rich boys, they are encouraging a sort of prostitution, or at the very least, gold-digging. These thongs are a regression into traditional anti-feminist beliefs that women's only reliable source of power are their bodies and that women should rely on wealthy men to take care of them.

6 comments:

  1. This is a very good topic to think about. I know when I was young about the age of 12 is when I got my first thong and it was basic as can be. Even the age of 12 is to young looking back on it, nut my little sister is 10 and is wearing thongs! It is very crazy for me to go to the stores with her an see that in the kids section they have sexy thongs with sayings like call me on the front! This is a huge growing problem! Society is teaching the way wrong message to young kids. Why even have the sexy thong if no one is going to see the saying and when you are a child, who in the world is going to be taking off their pants and see this saying on their panties! If the girls are buying these panties to show them off to people then this society has an even bigger problem.

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  2. Wow! I never knew a store like this existed!I'm surprised that there isn't a law or a license against this. Who let these women sell this type of clothing to that specific age group?Do the owners of the store have young girls?If so I wonder if they approve of their kids wearing these undergarments at that age.This store needs to be shut down in my opinion.

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  3. Wow... Talk about a mixed message. I agree, there needs to be some sort of regulation against this. Girls already have enough pressures in life, they don't need to be subjected to this kind of stuff... seriously!

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  4. I totally agree that this is just over the top and ridiculous. But, undergarments that read these slogans on girls bottoms and see through thongs are being bought by these young girls parents. But I wonder why? I mean, little girls in elementary school do not have jobs so adults are buying these garments for them. This furthermore supports the notion that children are being pressured to grow up faster and faster. And parents are just tied up with their own jobs and life and feeling pressured by the media and society to give into their children so they can fit in with their peers.

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  5. That is really disgusting. Obviously agree with everything being said about sexualizing little girls and imprinting the message from an early age that money is what is important not love. As soon as I read this I couldn't help but think pedophile. If this store by any means becomes popular it could become a breeding ground for pedophiles. I don't understand how any adult would think that crotchless panties is a good idea for seven year olds to wear.

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  6. I agree that this is incredibly disturbing. I remember buying my first thong when I was 12 or 13, and looking back I believe it was just to feel more grown up. No one ever saw it or knew I was wearing one. This article makes me think what kind of a sick person would think that it is okay for girls to be wearing underwear with these kinds of messages on them.There needs to be regulations set for things like this on children's clothing.

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